Positioning → offer → momentum
Build a brand story that converts.
I help founders and teams clarify their message, shape an offer that makes sense, and run lightweight weekly execution that actually ships.
30–90 days
clarity → traction
Lean deliverables
copy + structure
Weekly cadence
simple sprints
What you receive
A plan you can ship.
- Positioning statement + proof points
- Offer packaging + pricing options
- Channel plan + weekly cadence
- Execution checklist + KPI snapshot
Response time
Within 24–48 hours
Practical, lightweight, and suitable for shared hosting.
Offer
Simple menu. Clear outcomes.
Choose a focused engagement—built around decisions and execution, not heavy process.
Brand Clarity Audit
7–10 days
Find what’s unclear and fix the narrative.
- Messaging gaps & conversion friction
- Positioning draft + proof points
- Homepage structure + copy outline
- 2–3 week priority roadmap
Best for: early-stage teams, rebrand, low conversion.
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Launch Blueprint
3–4 weeks
A launch plan with the pieces you actually need.
- Offer + pricing options
- Channels: content, outreach, partners
- Lead capture + follow-up workflow
- Week-by-week execution schedule
Best for: new product, new segment, relaunch.
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Advisory
Monthly
Operator-style guidance and clarity each week.
- Weekly check-ins & decisions
- Review experiments & metrics
- Stop/continue prioritization
- Light documentation + follow-ups
Best for: steady execution, scaling, clarity.
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Work
Credible examples (no fake logos).
Anonymized snapshots of typical deliverables and outcomes.
Messaging clean-up
Positioning statement, proof points, and landing copy outline.
Output
Copy structure
Focus
Clarity
Offer + pricing options
Simplified packages, pricing tradeoffs, and a sales narrative.
Output
Pricing set
Focus
Conversion
Launch execution
Weekly schedule, owners, deadlines, and a simple KPI check.
Output
Sprint plan
Focus
Delivery
Typical outcomes
Less confusion, stronger story, and consistent execution.
Positioning + proof points
Offer packaging & pricing logic
Channel plan + weekly cadence
KPI snapshot (simple)
Approach
Light framework. Strong signal.
A small process that keeps work moving without heavy overhead.
01
Clarify
Goal, constraints, and what “success” means.
02
Shape
Positioning, offer, narrative, and priorities.
03
Ship
Weekly deliverables with owners and deadlines.
04
Iterate
Review outcomes and adjust quickly.
Deliverables
- Messaging hierarchy
- Offer + pricing options
- Landing outline + CTAs
- Execution checklist
How it runs
- Kickoff + weekly sessions
- Shared doc for decisions
- Async questions in-between
- KPI checkpoint
Best fit
- Unclear story
- Stuck growth
- Launch planning
- Execution drift
FAQ
Quick answers.
A few common questions to set expectations.
What do you need from me to start?
A short brief (goal, timeline, constraints) and any current landing copy or pitch materials.
Do you do design or development?
I focus on strategy, messaging, and execution plans. I can outline specs for your designer/dev to ship fast.
How fast can I see results?
Clarity is immediate. Measurable outcomes typically appear within 30–90 days depending on cycle time.
Is this suitable for small teams?
Yes. The process is intentionally lightweight and works well for 1–10 person teams.
Contact
Request a plan.
Share your goal and context. You’ll get a reply within 24–48 hours with recommended next steps.
Request form
Confirmation is shown instantly (no backend required).